Developing talent: CSR of the future

With modern, professional commitment in the area of education, companies not only become society’s partners, they also offer an experience, and win hearts. LANXESS in Leverkusen has shown how it’s done.

Responsible corporate action cannot just be good for society, it must also be good for business. CSR activities can only achieve a sustained effect and become more than just empty words if a company is able to combine both factors. Specifically investing in education provides a way of keeping talent in the company, strengthening political communication, and ensuring public awareness of the commitment to CSR. Thanks to IFOK’s comprehensive steering of its commitment to education, speciality chemicals group LANXESS has become a pioneer and trendsetter for modern, successful education initiatives. CSR activities, in particular, need a clear-cut approach. Strategic consulting based on IFOK’s many years of expertise have given LANXESS a unique and, above all, credible image. But a lot of money does not necessary mean a lot of success. Investments in education must be used cleverly. With concept knowledge and a project design adapted to the different target groups – from individual “topic weeks” for pupils through to excellence workshops – LANXESS is now much more than an just industrial enterprise. Innovative offers for young people have turned LANXESS into an inspiring driver of new ideas. If you want to explore new avenues, you need partners you can rely on. By professionally implementing its initiatives and individual modules, LANXESS garners one thing that is essential particularly in the sensitive area of education, namely trust.